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Keywords: Subjective norm
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Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (6): 869–887.
Published: 24 June 2013
..., we suggest a new model adapted from the UTAUT and TAM. Cognitive and psychological variables including perceived adaptivity, PU, system quality, subjective norms, perceived behavioral control and social presence are incorporated in the new model. The model is adapted to reflect the overall...
