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Keywords: Sustainability orientation
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (8): 4328–4348.
Published: 22 March 2024
... enterprises in Taiwan were analysed, and the determinants of willingness to pay for products from these enterprises were investigated. An online survey was conducted, and 404 valid responses were collected and analysed using structural equation modelling. The moderating effect of sustainability orientation...
Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (6): 1939–1957.
Published: 28 February 2023
... and complementary effects of multiple strategic orientations [i.e. entrepreneurial orientation (EO), market orientation (MO) and sustainability orientation (SO)] on firm performance. Design/methodology/approach The data have been collected from 410 SMEs operating in Pakistan. Findings The results revealed...
Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4340–4356.
Published: 26 May 2022
... of strategic orientations (i.e. entrepreneurial orientation (EO), market orientation (MO), technology orientation (TO) and sustainability orientation (SO)) that lead to the superior performance of sustainability-oriented small and medium enterprises (SMEs) in a developing country context. Design/methodology...
