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Keywords: Third-party seller
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Journal Articles
The competition between B2C platform and third-party seller considering sales effort
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Journal:
Kybernetes
Kybernetes (2016) 45 (7): 1084–1108.
Published: 01 August 2016
...Kaiying Cao; Ping He Purpose By studying the competition between a B2C platform and a third-party seller, the purpose of this paper is to analyze and compare their optimal decisions and profits between cases with and without sales effort of the platform or third-party seller. Design/methodology...
