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Keywords: Trump
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Journal Articles
Modelling multiples identity types through agency: Part 3 – mindsets and the Trump election
Available to Purchase
Journal:
Kybernetes
Kybernetes (2018) 47 (4): 638–655.
Published: 04 December 2017
... Trump’s US election campaign. Design/methodology/approach By applying MAT3T and MAT5T to the Trump election campaign, personal and public identities are analysed using content analysis of his narratives. Findings Of the strategic identities, data can be accessed for two, and measured qualitatively...
Journal Articles
Modelling identity types through agency: part 2, personal identity and mindsets
Available to Purchase
Journal:
Kybernetes
Kybernetes (2017) 46 (7): 1112–1130.
Published: 07 August 2017
...Davide Di Fatta; Maurice Yolles Purpose The purpose of this paper is to evaluate the personal identity of Donald Trump in the US presidential election using the mindset agency theory framework and content analysis. Design/methodology/approach The qualitative evaluation of identity type...
