...Junxia Yuan; Renhuai Liu; Yuanyang Zou Purpose A new model for two-sided platforms is presented, incorporating both the original business and an expanded (new) business. Previous studies have neglected the impact of technology R & D on the new business aspect of two-sided platforms. This study...

...Yunmiao Gui; Huihui Zhai; Feng Dong; Zhi Liu Purpose This paper aims to investigate how user expectations affect value-added service (VAS) investment and pricing decisions of two-sided platforms. It draws on the information asymmetry theory and offers suggestions on how platform operators can...

... decision-making for two-sided platforms in omnichannel. Design/methodology/approach This study builds a dual Hotelling model to capture the utility and network effects of customers and merchants on two-sided platforms. This study introduces the exposure effect and convenience effect of multihomed...

...@szu.edu.cn 30 10 2019 21 05 2020 01 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Operational research Pricing Game theory Social welfare Two-sided platform Government investment Cross-market network externality...

...Shanshan Zhang; Ping He Purpose This paper aims to investigate the investment strategy of a two-sided platform on reducing transaction costs of two user sides and to study the pricing problem of the platform. Design/methodology/approach Mathematical derivation is used to compute the optimal...