Skip to Main Content
Keywords: Ubiquity
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust

Islam Elgammal, Chai Ching Tan, Leonardo Aureliano-Silva, Kareem M. Selem
Journal: Kybernetes
Kybernetes (2025) 54 (2): 832–852.
https://doi.org/10.1108/K-07-2023-1359
Published: 01 November 2023
...Islam Elgammal; Chai Ching Tan; Leonardo Aureliano-Silva; Kareem M. Selem Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity on usage behavior as well as the mediator mechanism of brand trust between ubiquity and usage behavior. To extend the findings...
View article titled, Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust
Open the PDF for Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust in another window
Add to Citation Manager for Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal