Keywords: Unified theory of acceptance and use of technology
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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2013) 42 (6): 888–905.
Published: 24 June 2013
... – This research adopts unified theory of acceptance and use of technology as the underpinning theory to assess the intention to use internet marketing. Data were collected using convenience sampling method from 150 Malaysians and 150 South Koreans through the use of self-reporting questionnaires...

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