...Zhijian Bai; Cheng Xu; Aimaitijiang Ailikamujiang; Yanqi Sun Purpose This study, anchored in Self-Determination Theory, explores the paradoxical effects of gamification on digital health promotion, focusing on user engagement, physical activity adherence, stress levels and social dynamics...

... has not been studied by previous research. This study uses social exchange theory to examine how generative conversational AI’s cognitive and emotional conversational skills affect users’ guidance through different types of user engagement, and how these effects are moderated by users’ relationship...

... other user engagement tools such as retweets, likes, quotes, and replies. As a result, it may lead to a misinterpretation of social media signals. This paper aims to propose a method that considers all user engagement indicators and ranks the topics based on the interest attributed by social media users...