... user profiles and analyze user demands of NEV with a focus on heterogeneity. Design/methodology/approach Firstly, this study brings the Big Five personality traits based on CNN-BiLSTM as one of the labels into user profiling, using data collected from “Autohome.com”. K-means clustering is employed...

... to wine brand, origin and price and then conduct user profiles for segmented consumer groups from the perspectives of demographic attributes, eating habits and wine sensory attribute preferences. Design/methodology/approach We first proposed a consumer clustering perspective based on their sensitivity...