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Keywords: User profiling
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Journal Articles
Psychographic and demographic segmentation and customer profiling in mobile fintech services
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (2): 1262–1288.
Published: 05 December 2023
... analysis Customer segmentation User profiling Customer behavior Mobile fintech The digital revolution in the financial sector, primarily through mobile fintech, has brought about significant changes in financial practices and accessibility (Mainardes et al., 2023). It has democratized...
