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Keywords: Uses and gratifications theory
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Journal Articles
Will robo-advisors continue? Roles of task-technology fit, network externalities, gratifications and flow experience in facilitating continuance intention
Available to Purchase
Journal:
Kybernetes
Kybernetes (2021) 50 (6): 1751–1783.
Published: 06 August 2020
... It is particularly worth mentioning that a synthetic post-adoption model can be proposed in this study by introducing the fit factor extracted from task-technology fit model, network factors originated from the theory of network externalities and psychological factors derived from uses and gratifications theory...
