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Keywords: Utility function
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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2022) 51 (1): 31–51.
Published: 01 April 2021
... and the social network externality of consumers, this study establishes a consumer utility function. On this basis, a multistage game pricing model of online knowledge products is established based on three kinds of network price strategies under a completely competitive market structure. It also analyzes...
Journal Articles
Journal: Kybernetes
Kybernetes (2021) 50 (2): 616–632.
Published: 02 March 2020
... and reasonably evaluates risk investment schemes to choose the correct investment scheme and gain greater investment returns. Design/methodology/approach The utility function is used to measure the extent to which an investor is satisfied by investment returns in various scenarios. Risk aversion expresses...

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