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Journal Articles

Distinguishing the most valuable consumers in social commerce using graphical evaluation and review technique – in the view of incentives

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Xu Chen, Yingliang Wu, Junfeng Liao, Wenming Zuo, Rujie Zhong
Journal: Kybernetes
Kybernetes (2023) 52 (11): 5530–5560.
https://doi.org/10.1108/K-03-2022-0384
Published: 22 August 2022
... strategy and reduce marketing costs. A four-level incentive system should be established according to the ranking of the corresponding value gains: forwarding consumers > agent consumers > commenting consumers > potential consumers. Enterprises also need to find ways to improve the social resource...
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