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Keywords: Video life cycle
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Journal Articles
Journal: Kybernetes
Kybernetes (2022) 51 (10): 2964–2986.
Published: 23 July 2021
... of YouTube. In the present work, the growth process due to views through the subscribers and views due to word-of-mouth (virality) is presented. Considering that the impact of virality in view count growth comes later in the video life cycle; the viewing patterns of both the segments have been mathematically...

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