.... And thus, they are the first to come to know about any new offering. But later on, the view count also increases due to virality, that is, mass sharing of the content by the users on different social media platforms similar to word-of-mouth in the field of marketing. Therefore, the purpose of this paper...

... discussed the recommendation system for YouTube videos. In 2014, Feroz Khan and Vong (2014) assembled and verified an empirical model to understand the relationship among users’ social and non-social capital, video characteristics, external network capital (in-links and hit counts) and virality of YouTube...

... of posts and their corresponding first comments of successful conversations (in terms of the volume and virality), as well as other conversations, in terms of difficulty, score and message interactivity. Eunil Park can be contacted at: eunilpark@skku.edu and Jinyoung Han can be contacted...