.... And thus, they are the first to come to know about any new offering. But later on, the view count also increases due to virality, that is, mass sharing of the content by the users on different social media platforms similar to word-of-mouth in the field of marketing. Therefore, the purpose of this paper...

... proportionate to engagement metrics and video virality is inversely proportionate to video age (Feroz Khan and Vong, 2014). They have concluded the YouTube viewer takes the decisions to prefer the particular video on the basis of characteristics of video (i.e. video length, video age, video uploader or video...

... only Virality Communication behaviour Online conversation Threaded conversation Reddit As internet technologies are becoming central to our daily life, people can communicate with others through various online channels. With this trend, the traditional communication theories...