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Keywords: Wine online
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Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (5): 766–784.
Published: 24 May 2013
... Exploratory experiment Wine online Statistical design of experiments The literature on marketing and consumer behaviour identifies five stages in the consumer purchase decision process: problem recognition, information search, evaluation of product options, purchase decision, and post‐purchase...
