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Keywords: YouTube
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Journal Articles
Modeling view count dynamics for YouTube videos: a multimodal perspective
Available to Purchase
Journal:
Kybernetes
Kybernetes (2022) 51 (10): 2964–2986.
Published: 23 July 2021
...Adarsh Anand; Mohammed Shahid Irshad; Yogesh K. Dwivedi Purpose YouTube allows its users to upload and view videos on its platform. YouTube provides notification to the subscribers whenever a channel uploads a new video thereby making the channel subscribers the potential viewers of the video...
Journal Articles
Early viewers or followers: a mathematical model for YouTube viewers’ categorization
Available to Purchase
Journal:
Kybernetes
Kybernetes (2021) 50 (6): 1811–1836.
Published: 03 August 2020
...Niyati Aggrawal; Anuja Arora; Adarsh Anand; Yogesh Dwivedi Purpose The purpose of this study/paper is to propose a mathematical model that is able to predict the future popularity based on the view count of a particular YouTube video. Since the emergence of video-sharing sites from early 2005...
Journal Articles
Consumer attitudes toward online video advertisement: YouTube as a platform
Available to Purchase
Journal:
Kybernetes
Kybernetes (2017) 46 (5): 840–853.
Published: 02 May 2017
... to find research focusing on consumer attitudes toward online video advertisement. This study aims to investigate consumer attitudes toward advertisement while they are watching online videos on YouTube. Design/methodology/approach The paper followed Brackett and Carr’s (2001) Web Advertising...
