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Keywords: Young Chinese consumers
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Journal Articles
How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism
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Journal:
Kybernetes
Kybernetes (2023) 52 (11): 5269–5283.
Published: 19 July 2022
... intentions directly and indirectly via brand attitudes. Besides, consumer ethnocentrism strengthens the positive effects of CSR on brand attitudes and purchase intentions. Originality/value This research sheds light on young Chinese consumers' purchase behaviors, which could facilitate Western brands...
