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Keywords: big data analytics capability
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Journal Articles
Tian Hongyun, Jan Muhammad Sohu, Asad Ullah Khan, Ikramuddin Junejo, Sonia Najam Shaikh, Sadaf Akhtar, Muhammad Bilal
Journal:
Kybernetes
Kybernetes (2025) 54 (3): 1797–1825.
Published: 19 December 2023
... and medium enterprises (SMEs) to sustain the competition and innovation performance (IP). To narrow the research gap, this paper investigates the role of big data analytics capability (BDAC) in moderating the relationship between digital innovation (DI) and SME innovation performance. Design/methodology...
