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Keywords: s-commerce
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (1): 449–477.
Published: 25 October 2024
...Khaled Saleh Al-Omoush; Ahmed Shuhaiber Purpose This study investigates the influence of the wisdom of the crowd (WSC), trust and perceived value on consumer purchase intentions within social commerce (s-commerce) platforms. By constructing a novel theoretical model, the research aims to delineate...
