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Keywords: Customer relationship quality (CRQ)
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2024) 22 (1): 93–109.
Published: 18 January 2024
... the mediating role of customer relationship quality (CRQ) (commitment, trust and satisfaction) on the relationship between perceived SMMAs and CL. Design/methodology/approach The study is based on the S-O-R model, which states that characteristics of the environment (stimulus) arouse a cognitive state...
