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Keywords: EmpAt scale
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2024) 22 (2): 160–172.
Published: 09 July 2024
... in this study. Originality/value The study contributes valuable suggestions for organisations to formulate an effective employer brand for successful recruitment strategies. Employer brand Employer attractiveness EmpAt scale University students Value propositions The perception of a brand...
