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Keywords: Hypermarkets
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research 1–22.
Published: 13 July 2026
... and assess customer experiences in supermarkets and hypermarkets. Design/methodology/approach The research was conducted in South India with a sample of 170 final respondents. The study utilized six service quality dimensions drawn from the RSQS model (Dabholkar et al., 1996): physical aspects...
