... India. The present study argues that the SMMA of e-commerce is likely to be reflected in CL when the consumers experience CRQ through commitment, trust and satisfaction. Thus exploring the mediating role of CRQ is the authors' contribution. Animesh Singh can be contacted at: animesh.hrd@gmail.com...

... Employer branding Organizational identification Training and development Employee retention Social identity theory India Today’s dynamic, disruptive and competitive environment demands companies to continuously respond to the growing need for highly skilled and competent workforce (Chhabra...

... questionnaire. Convenience sampling has been used to choose a sample (n = 260) of e-shoppers in India. Factor analyses (both EFA and CFA) have been done to validate different factors and its items. A conceptual model has been proposed to measure the effect of different factors of service convenience...