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Keywords: Perceived service quality
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2025) 23 (1): 94–120.
Published: 28 January 2025
... scales developed can lead to further extensions to scale for different services. Practical implications The APPQUAL tool developed as part of this study can be applied to assess service performance and perceived service quality of stock trading applications, which have leap frogged in terms...
