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Keywords: Sustainability
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Journal Articles
LBS Journal of Management & Research (2026) 24 (1): 14–28.
Published: 13 November 2025
...Himanshu Malhotra; Rajeev Kumar; Rohit Yadav Purpose The purpose of this study is to systematically review existing literature to identify the key enablers and barriers influencing agripreneurship and to propose a comprehensive research agenda for fostering sustainable agricultural...
Journal Articles
LBS Journal of Management & Research (2023) 21 (1): 53–63.
Published: 14 February 2023
...Seda Yildirim Purpose Some wrong methods have emerged in the form of greenwashing while on the way to becoming a green and sustainable brand or business. Recently, it has been questioned whether businesses or brands act by their green image. This study aims to determine whether greenwashing...

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