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Keywords: Theory of planned behavior
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2025) 23 (2): 222–235.
Published: 26 September 2025
...) using the theory of planned behavior in the Indian context. Design/methodology/approach Data were collected from female students pursuing business courses in universities in India. Convenience sampling was used to collect data. A structured questionnaire was developed and sent to the female students...
Includes: Supplementary data
