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Keywords: Zerodha
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Journal Articles
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2025) 23 (1): 94–120.
Published: 28 January 2025
... in this paper by applying it to Zerodha and Upstox, the two of the biggest online stock trading applications in India. Originality/value There is no research or tool available currently which focuses on the service quality of the new-age platform application of stock trading apps. This is especially glaring...
