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Keywords: Marketing
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Journal Articles
Journal:
Librarian Career Development
Librarian Career Development (1995) 3 (1): 31–35.
Published: 01 March 1995
...Marigold Cleeve Outlines the potential of exhibition and display work in terms of marketing a library′s services. Describes how to plan a display project,and highlights some of the trouble spots commonly encountered in the exhibition work. © MCB UP Limited 1995 Exhibitions Libraries...
Journal Articles
Journal:
Librarian Career Development
Librarian Career Development (1994) 2 (2): 32–35.
Published: 01 June 1994
...Marigold Cleeve Examines effects of culture change on careers in information services and libraries. Considers the personality requirements of working in the changing environment of marketing, fund‐raising and resource management. Concludes that libraries and their staff are somewhat different from...
