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Whether to just go with the flow, or to develop a strategic plan that essentially achieves going with the flow—that is the question. It is undoubtedly preferable that a strategic plan be developed because the illusion of developing and implementing such a plan conveys the image of professionalism. And it is unquestionably more desireable, particularly for a library administrator, to be viewed as professional as opposed to the alternatives. The Institute of Imaginary Filmmakers executive board chairperson presents a case study that enumerates the planning process implemented at, and the advantages of planning that accrued to, the institute.

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