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Purpose

This paper aims to explore the information technology environment in a developing country, Morocco, through a discussion of the people, their information environment, and libraries. Concepts of modern library and information studies (LIS) education and the new role of the library professional in this context are also to be explored.

Design/methodology/approach

Largely based on a review of literature on the people, their information environment, and technology in Morocco, this paper incorporates both synthesis and discussion from an LIS point‐of‐view.

Findings

Basic elements of the culture make library work difficult in Morocco. In reflecting on other cultures and participating in the international LIS dialogue, librarians can develop new perspectives on difficulties they experience at their home institutions while contributing to solutions of problems abroad.

Practical implications

By supporting library work in developing countries, western librarians can have a positive impact on users both at home and abroad.

Originality/value

Third world librarianship is not a phenomenon happening “over there” in a vacuum – real librarians trained in library and information science in countries like Morocco are helping users to access information. Their work contributes to the international conversation taking place in LIS, a discussion that is ultimately of benefit to all involved.

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