The effects of gratifications, flow and satisfaction on the usage of livestreaming services Available to Purchase

Chin-Lung Hsu is a professor of Information Management at National Taipei University of Business, Taipei, Taiwan. He received MBA and Ph.D. degrees from National Taiwan University of Science and Technology, Taipei, Taiwan, in 1999 and 2004, respectively. Dr. Hsu's articles have appeared in Computers in Human Behavior, Information and Management, Omega, Internet Research, Electronic Commerce Research and Applications, Electronic Markets, Technological Forecasting and Social Change, Information Systems and e-Business Management, Cyberpsychology, Behavior, and Social Networking, Technology in Society, International Journal of Mobile Communications, International Journal of Computer Application in Technology, International Journal of Technology and Human Interaction, International Journal of Mobile Human Computer Interaction, Journal of Computer Information Systems, and Information Management and Computer Security. His research interests include electronic commerce and Internet marketing.

Judy Chuan-Chuan Lin is a Professor of Computer Science and Information Management at Soochow University, Taipei Taiwan. She received the BSEE from Columbia University, New York; the MS from Polytechnic School of Engineering at New York University, New York; the PhD in MIS from National Taiwan University of Science and Technology. Her papers have appeared in Information and Management, International Journal of Information Management, Behavior and Information Technology, Electronic Commerce Research and Applications, Technological Forecasting and Social Change, Online Information Review, Journal of Information Science, Electronic Markets, Internet Research, Journal of Computer Information Systems, Cyberpsychology, Behavior, and Social Networking, Technology in Society, International Journal of Mobile Communications, International Journal of Mobile Human Computer Interaction, Information Systems and e-Business Management, International Journal of Technology and Human Interaction, and various international conference proceedings and journals. Her research interests include Internet marketing as well as electronic commerce and innovation adoption.