Desktop Publishing: New Right Brain Documents

Laser printers and powerful word processing, desktop publishing, and graphic arts software for micro‐computers make it possible, and easy, to communicate graphically as well as textually. Research indicates that textual communication is processed primarily in the left lobe of the brain, and graphic communication is processed in the right lobe. The combination of textual and graphic elements produces a powerful communications structure that facilitates simultaneous multichannel processing by both the left and right lobes of the brain. As a result, communications techniques that combine both textual and graphic elements produce effective results.