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Keywords: Apple watch
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Journal Articles
What drives smartwatch adoption intention? Comparing Apple and non-Apple watches
Available to Purchase
Journal:
Library Hi Tech
Library Hi Tech (2017) 35 (1): 186–206.
Published: 20 March 2017
... in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined. Design/methodology/approach The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses...
