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Keywords: Baidu Tieba
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Journal Articles
Communication that changes lives: an exploratory research on a Chinese online hypertension community
Available to Purchase
Journal:
Library Hi Tech
Library Hi Tech (2020) 38 (4): 883–896.
Published: 10 June 2020
...) in Chinese OHCs. Design/methodology/approach Baidu Tieba for hypertension was selected as the research site. Online ethnography (netnography) approach was utilized to explore the PGC and health communication in the online hypertension community. The final database included 300 randomly sampled threads...
