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Keywords: Branding model
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2024) 42 (4): 1305–1330.
Published: 24 January 2023
... and brand trustworthiness), brand superiority, brand kindness, and behavioral loyalty” (Sahli, 2022 , p. 339). Brand Branding Branding model Marketing Academic libraries Grounded theory A content analysis of some studies on library branding showed that several factors have a positive effect...
