Keywords: Clickbait
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Journal Articles
Library Hi Tech (2017) 35 (3): 386–392.
Published: 18 September 2017
... This paper finds that, in combination with a general mistrust of all news, a fundamental flaw in the system of clicks-as-reward allows fake news and other clickbait to gain unobstructed virality. Originality/value Fake news is a widely discussed topic right now. As this is primarily an issue...

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