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Keywords: Customer loyalty
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2008) 26 (2): 316–317.
Published: 13 June 2008
... included. Chapter 5 shifts attention to relationship building, emphasising the importance of securing customer loyalty and the way in which people's experience of information services influences the character of the relationship built. Loyalty needs to be managed, and a number of factors should...
