... a mixed methods approach. Qualitative data collection involves interviews and surveys with 34 visually impaired individuals in China, applying grounded theory and expectancy theory. Quantitative analysis is then carried out using the Kano model. Findings The research reveals four types...

.../methodology/approach This study conducted semi-structured interviews with users in the metaverse communities to gather raw data. Grounded theory research methods were employed to code and analyze the collected interview data, resulting in the extraction of 40 initial concepts, 15 subcategories and 5 main...

... and grounded theory strategy. The data were collected using a nonrandom combined targeted sampling procedure (targeted and snowball) and analyzed based on Strauss and Corbin’s (1998) approach and utilizing MAX Qualitative Data Analysis (MAXQDA) software. Findings Throughout the grounded analytic stages...

...Farzane Sahli; Sirous Alidousti; Nader Naghshineh Purpose This study identifies factors affecting brand building for academic libraries affiliated with the Ministry of Science, Research and Technology (MSRT) in Iran. Design/methodology/approach This research applied the grounded theory method...

... between the factors. Design/methodology/approach Following the principles of the grounded theory, interpretive structural modeling and cross-impact matrix multiplication applied to classification (MICMAC) analysis methods, this research uses reviews and comments garnered from Zhihu, which is the most...

...Lihong Zhou; Miguel Baptista Nunes Purpose – The purpose of this paper is to present and discuss the process of doing qualitative inductive research in China, drawing its conclusions from a grounded theory study. To be more specific, this paper reflects on the process of approaching interviewees...