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Keywords: Influence
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2024) 42 (6): 1796–1809.
Published: 13 June 2023
... of brand marketing. Design/methodology/approach The authors use factor analysis to extract the factors of microblog user influence and construct a structural equation model to reveal the interaction mechanism of the influencing factors. Additionally, the authors clarify the promotion and enhancement...
