... in Chinese libraries have unique characteristics. They are rooted in China’s history and reality, showcasing the unique charm of Chinese library culture and serving as a unique reference for library marketing activities around the world. Yingxi Liu is the corresponding author and can be contacted...

.... The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use. Practical implications The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes...

...Lili Luo; Yuan Wang; Lifeng Han Purpose – The purpose of this paper is to present a study about a successful, award-winning online video marketing project at an academic library in China, hoping to shed light on how to most effectively employ social media in libraries' marketing campaigns...