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Journal Articles

Chinese libraries’ communication influence based on the Douyin communication index

Xin Chen, Yingxi Liu
Journal: Library Hi Tech
Library Hi Tech (2026) 44 (1): 192–209.
https://doi.org/10.1108/LHT-04-2024-0216
Published: 05 July 2024
... at: yingxi.liu.0711@qq.com 26 10 2023 16 06 2024 16 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Douyin communication index Communication influence Library marketing Library promotion Short video Social media...
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Journal Articles

Youth marketing development of special libraries in the digital era: viewpoint from the Taste Library with 7Ps marketing mix

Ying Kit Cherry Kwan, Mei Wa Chan, Dickson K.W. Chiu
Journal: Library Hi Tech
Library Hi Tech (2024) 42 (6): 1740–1759.
https://doi.org/10.1108/LHT-03-2023-0129
Published: 13 June 2023
... K.W. Chiu can be contacted at: dicksonchiu@ieee.org 29 03 2023 14 05 2023 22 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media Hong Kong Special libraries Youths Library promotion 7Ps marketing mix...
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Journal Articles

Library collections promotion for preadolescents using social media marketing strategies

Ko-Chiu Wu, Tsung-Ying Yang
Journal: Library Hi Tech
Library Hi Tech (2022) 40 (6): 1671–1688.
https://doi.org/10.1108/LHT-03-2020-0073
Published: 29 April 2021
... only Children's digital library Social media service Library promotion Information engagement Information seeking Confirmatory factor analysis Under the concept of Library 2.0 proposed by Casey and Savastinuk (2007) , Nguyen et al. (2012) suggested that libraries should...
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