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Keywords: Market research
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2024) 42 (3): 947–974.
Published: 25 August 2022
...Varun Gupta; Luis Rubalcaba; Chetna Gupta; Leandro Pereira Purpose The purpose of this study is to identify the factors leading to adoption of social networking sites (SNS) by librarians of entrepreneurial libraries to provide support to business community in their market research. Identification...
Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2006) 24 (4): 595–603.
Published: 01 October 2006
...Norbert Lossau; Sabine Rahmsdorf; Antonia Hermelbracht; Bettina Koeper Purpose The purpose of this article is to provide a description of the project ProSeBiCA, carried out in order to adapt the marketing research tool conjoint analysis for the development of future library services. The paper...
