... based on the three open, axial and selective coding steps (Strauss and Corbin, 1998). The research tool was interviews conducted with 20 experts in librarianship, marketing and branding. Findings Library building architecture, library information resources and services, librarians' branding...

... Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing Academic libraries Sina Weibo Official WeChat account Resources and services Social media tool WeChat, launched by Tencent™ in January 2011, is the most popular social media...

... such as doctors, chemists, and lawyers. Design/methodology/approach – The contribution will be written against the background of research from information behaviour, user studies and marketing. Findings – Information services and database producers mostly focus on postgraduate students, researchers...

...Lili Luo; Yuan Wang; Lifeng Han Purpose – The purpose of this paper is to present a study about a successful, award-winning online video marketing project at an academic library in China, hoping to shed light on how to most effectively employ social media in libraries' marketing campaigns...

... the products/services, and especially new and innovative additions and features. This paper aims to address this issue. Design/methodology/approach The paper is written against the background of research from information behaviour as well as a touch from marketing as reported in the library and information...

... Provides information on how the Instruction Department was able to take advantage of the campus community's interest in seeing the new library and its resources to market information literacy programs and build lasting relationships with faculty. The Department has used increased contacts to sustain growth...

...Jennifer Rowley This article analyses the role of information in the marketing processes associated with a digital world. The distinctions between information products and goods and services are explored. The unique characteristics of information products may demand a new approach to marketing...

..., it is a kind of meta‐metadata. But is it needed? Market forces may decide. In part, the success of METS will depend on the success of the OAIS reference model which uses it. That model has some well established competitors, in particular the Open Archives Initiative (OAI) metadata harvesting, though OAI...