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Keywords: Marketing mix
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2008) 26 (2): 316–317.
Published: 13 June 2008
...Christine Bruce Jennifer Rowley . Information Marketing (2nd ed.) . Aldershot : Ashgate Publishing 2006 . 228 pp. , ISBN: 13: 9780754644132 £50.00 hard cover © Emerald Group Publishing Limited 2008 --> Information services Marketing mix Customer loyalty...
