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Keywords: Online video marketing
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Journal Articles
Marketing via social media: a case study
Available to Purchase
Journal:
Library Hi Tech
Library Hi Tech (2013) 31 (3): 455–466.
Published: 02 September 2013
...Lili Luo; Yuan Wang; Lifeng Han Purpose – The purpose of this paper is to present a study about a successful, award-winning online video marketing project at an academic library in China, hoping to shed light on how to most effectively employ social media in libraries' marketing campaigns...
