... behavior towards adoption of telemedicine application. The predictive relevance of the research model was found substantial in measuring user behavior to adopt telemedicine applications. The research framework is further extended with moderating role of perceived severity between the relationship of user...

... by information relevance. HBM was developed to unveil a mechanism of preventive behaviors in a disease situation. Following the HBM, perceived threat (including severity and susceptibility) is a motive for preventive behaviors (Rosenstock et al., 1988). Perceived severity reflects perceptions...