... intention Social media Communication Influencing factor Social networking services Social media is a user-oriented Internet platform constructed based on Web 2.0 to produce and exchange information content. Users can experience personal innovation, information sharing and communication...

...Doralyn Rossmann; Scott W.H. Young Purpose – Social Media Optimization (SMO) offers guidelines by which libraries can design content for social shareability through social networking services (SNSs). The purpose of this paper is to introduce SMO and discuss its effects and benefits for libraries...

...Yong Kim; Hye Kyung Kang; Ee-gyeong Kim; Geon Kim Purpose – Social networking services (SNS) sites such as Facebook and Twitter have increasingly established themselves as a new paradigm of communication. Due to the rapid popularization of mobile devices, mobile SNS are creating a particularly...