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Keywords: Stickiness
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Journal Articles
Journal:
Library Hi Tech
Library Hi Tech (2024) 42 (2): 496–529.
Published: 15 December 2022
...Rong Zhang Purpose The purpose of this research was to explore the stickiness of players' motivation in a virtual community and to explore the important factors for gamers. Design/methodology/approach In this research, motivation was the independent variable; the virtual community...
