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Purpose
Aims to provide a methodology to establishing a campwide‐blog service and the reasons why libraries might consider using blogging software in their institutions.
Design/methodology/approach
A summary of the main features of the blogging software.
Findings
This article provides an overview of blogging software: what it is, how it works, and its benefits and offers a practical approach to implementation including training, marketing and policy development.
Originality/value
This paper is useful for information management professionals who seek greater understanding of blogging software implementations.
© Emerald Group Publishing Limited
2006
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